Manager, Member Engagement & Growth

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Manager, Member Engagement & Growth


Job Description

The Position

The Manager Member Engagement and Growth will play a critical role in ensuring enhanced member engagement, member growth and retention. This position is responsible for the development and implementation of a new Member Engagement and Growth Strategy and ensuring that the organization effectively engages with its members, fosters membership growth, and maintains strong relationships with all segments of the membership.

About the Association

The Australian Association of Social Workers (AASW) is the professional representative body of social workers in Australia, with more than 17,000 members. The AASW sets the benchmarks for professional education and practice in social work and has a strong voice on matters of social justice, human rights and issues that impact upon the quality of life of all Australians.

What our team thinks …

We are proud to share highlights from our recent staff culture survey. Responding with ‘strongly agree’ or ‘agree’, our team reports:

94% - find professional meaning in my work

88% - are proud to work with us

90% - would recommend the AASW as a good place to work

Your Key Responsibilities

Develop and implement AASW’s membership engagement and growth strategy in line with the AASW strategic plan including:

  • Development and implementation of a member growth strategy.
  • Development of strategies for assessing members uptake of service offerings and evaluating AASW's value add proposition.
  • Reviewing and enhancing the service delivery model and membership experience with respect to access to quality, timely and informative service delivery.
  • Collaborating with key stakeholders to prioritise opportunities and develop integrated partnership strategies.
  • Achieving membership targets through partnerships and upselling activities with members and non-members
  • Identifying increased scope and value proposition opportunities for members across all member segments.
  • Work collaboratively with the Business Development team in identifying new opportunities for member growth opportunities.
  • Active engagement with AASW members prospective and former members.
  • Represent the AASW at membership related events with a goal of membership growth and retention.

Ensure all areas of accountability operate in alignment with AASWs strategic and operational objectives including:

  • Reviewing and aligning functional structures service to the remodels, processes and practises to reflect a member centric approach to service delivery, ensuring the most effective use of available resources and capabilities.
  • Ensure the availability effective utilisation of relevant and up-to-date business intelligence data information to inform operational planning and decision-making processes across all areas of accountability.
  • Develop and maintain productive and collaborative relationships with a range of stakeholders including members, AASW Branches, prospective members, universities, NGO and government agencies, other professional organisations, Sponsors to ensure AASW:
  • Remains cognisant of guiding theoretical frameworks principles and member community expectations.
  • Can identify opportunities to launch focused and targeted campaigns for renewed membership in collaboration with the marketing and communications team.
  • Ensure all areas under management operate within the context of AASW, Constitution, bylaws, Code of Ethics, delegated authorities, policies and procedures and add accordance with our statutory and regulatory obligations

Provide operational leadership to the Membership Engagement and Growth team by:

  • Modelling behaviours that reflect AASW values and Code of Conduct
  • Leading, motivating and coaching team members to apply, share and continually develop their knowledge, skills and expertise to achieve effective service delivery outcomes.
  • Monitoring and managing individual and team performance, providing regular feedback and guidance as part of the AASW performance review and development process.
  • Develop and maintain a national network of stakeholders who can provide expertise and insight across a range of emerging issues relating to key areas of accountability.

Key selection criteria:

  • Relevant tertiary qualifications in business management, and or health administration
  • Senior Management experience in the health and or association sector with consideration given to transferrable skills
  • Demonstrated Project Management experience with high levels of financial literacy and data analysis
  • High level of knowledge in the marketing and communications space
  • Demonstrated success in stakeholder engagement activities and acquisition in a face-to-face environment and virtual experiences.
  • Demonstrated experience in transformative change
  • Excellence in stakeholder communication and management at all levels including complex networks, internally and externally to the AASW.
  • Demonstrated high performance standards and personal growth goals
  • Highly experienced leader and people manager with demonstrated conflict skills experience
  • You have demonstrated expertise in marketing, sales, or partnerships and a history of achieving your individual targets.
  • You will be a natural ‘people person’ who thrives on building strong relationships and
  • You will be comfortable engaging with prospective customers at industry events and meetings, on the phone, and via email.
  • You will be a self-motivated, creative individual with a proven track record in acquisitions
  • You will be available to travel nationally as required

How to Apply

The AASW is committed to equal opportunities in employment and embraces diversity and inclusion in its workforce. We encourage applications from culturally and ethnically diverse communities, particularly those underrepresented in the social work profession including the Aboriginal and Torres Strait Islander communities and people with a disability.

To be considered for this role, your application must include your résumé and a cover letter addressing the key selection criteria listed above.

Applications close 29th of August however, we reserve the right to end the closing date early.

Please direct any queries to: courtney.thompson@aasw.asn.au

Other jobs in Hybrid,VIC - Melbourne

Need Some Help?

Feel free to contact horizon@aasw.asn.au / 1800 630 124.

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